The public relations industry is notoriously difficult to break into. It’s glamorous and creative and highly competitive, although there’s a lot more to it than that. Getting your foot in the door, especially early on as a graduate can involve fierce competition. So how do you get a job at a PR agency in Melbourne?
Practice your writing skills
Writing and communications are a very important part of working at a PR agency in Melbourne. Being a skilled written communicator is a must for the job, you need to be able to get your point across quickly and easily. You’ll also need to be able to write for a variety of different audiences. You’ll need to be able to write content for a very different target audience and for different mediums, adjusting your tone and messaging based on who and what you’re writing for.
Be ready to promote yourself
If you want to get a job in a PR agency in Melbourne then you’ll need to be able to show that you’re capable of promoting yourself. You will be responsible for promoting brands after all, so it’s important to show that you can promote your own personal brand. People in modern-day public relations should create a positive online presence and show that they are good at communicating their strengths. Being great a promoting yourself means you will build great professional networks, which means you can build up new clients or find a job in a PR agency in Melbourne that much more easily.
Be careful on your social media
It’s worth noting that social media plays a very important role in the public relations and media landscape nowadays and will almost certainly be looked at by your potential employers. Don’t give your employers any reason to decide against hiring you. Social media is public-facing and if it doesn’t show you off in a positive light then it can mean that it will reflect poorly on the organisations that you want to work with. In an industry that’s all about reputation, it’s very important that you protect yours and make sure that your social media reflects well on you.
Take note of the media
The media landscape is very important for any PR agency in Melbourne worth its salt so it’s important that you take the time to immerse yourself in and keep track of what’s going on. Missing what is happening in the news or what changes are taking place to the media and how we use it could mean that your clients miss out on potential opportunities. If you fail to keep up or add value for your clients you could very quickly find that they want to move on to a new public relations firm. Stay on the cutting edge by keeping your eye on things in your industry.
Research your employer
If you want a job at a PR agency in Melbourne then you should take the time to research your potential employers. Find out what kind of clients they have and what kind of industries they work with. This can help you to determine if you’re a good fit with them and can help you to impress in the interview.
Think about your skills and experience
In public relations, education is often taken into consideration but it’s your skills and experience in the industry, network and contacts that are most important. Relevant experiences are very important, and local knowledge for many public relations firms, depending on the kinds of clients they have. Make sure your skills are properly on display in your CV.