What is Black-Hat SEO and Why Should You Avoid It?
In the world of digital marketing, there is a vast array of strategies and tactics that practitioners implement on a daily basis in order to achieve SEO success. These tactics are primarily dichotomized into two camps, white-hat SEO and black-hat SEO. White-hat SEO refers to tactics and strategies that are considered ethical and not inherently manipulative being used by the best SEO marketing companies. On the other hand, black-hat SEO refers to tactics and strategies that are at best cheap and lazy and at worst aggressive and highly dishonest. Obviously, black-hat SEO and its practitioners are actively shunned by Google and other search engines that are extremely strict in policing how marketing is performed on their platform. Google especially understands the impact that unrestrained black-hat tactics can have on…